THE ROLE OF DIGITAL TECHNOLOGIES AND THE GREEN ECONOMY IN PROMOTING EMPLOYMENT IN VIETNAM’S MOUNTAINOUS AREAS: A PLS-SEM APPROACH.

Abstract

This study examines the role of digital technology in promoting green economic development and job creation in Vietnam’s mountainous regions. Drawing on the Technology Acceptance Model, Sustainable Development Theory, Dynamic Capabilities Theory, and the Sustainable Livelihood Framework, the research employs Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyse survey data from 400 respondents, including small and medium enterprises, workers, and local authorities across three mountainous areas. Results indicate that digital technology adoption significantly enhances green economic development (β = 0.320, p < 0.001) and digital entrepreneurship (β = 0.280, p < 0.001), both of which contribute to employment generation. Multi-group analysis highlights gender-based differences, with women showing greater leverage of digital tools for sustainable economic growth. The findings emphasize the need for integrated policies focused on digital infrastructure, capability building, and gender-inclusive strategies to maximise sustainable development outcomes in mountainous regions.