PROMOTING WOMEN’S SOCIO-ECONOMIC EMPOWERMENT THROUGH TOURISM IN BARRIO BARRETTO, OLONGAPO CITY

Abstract

This study investigates the role of tourism in promoting the socio-economic empowerment of women in Barrio Barretto, a prominent tourism hub in Olongapo City, Philippines. Guided by the Input-Process-Output (IPO) model, the research employed a descriptive design, utilizing both structured questionnaires and unstructured interviews to gather data. A total of 150 women employed in tourism-related establishments including hotels, restaurants, wellness centers, and local shops participated in the study. Empowerment was assessed across three dimensions: personal development, family roles, and job roles. Findings reveal that most respondents were 23 years and older, married, and employed in regular or contractual tourism-related positions. High levels of empowerment were observed overall, with the greatest impact noted in personal growth, family responsibilities, and job roles. Significant variations in perceived empowerment were identified based on age, marital status, educational attainment, number of children, and household size. Conversely, no notable differences emerged when respondents were grouped by employment type, spouse’s employment, or monthly income across most dimensions. The study underscores tourism as a strategic avenue for enhancing women’s agency through employment opportunities, income generation, and increased decision-making in both domestic and professional settings. Based on these findings, the study recommends local action plans that emphasize skills development, health and welfare support, legal rights education, community-based women’s groups, and inclusive policy frameworks. Such strategies are vital for institutionalizing gender-sensitive tourism initiatives and fostering sustained socio-economic empowerment among women.