International Journal of Research in Marketing and Business Studies

International Journal of Research in Marketing and Business Studies (IJRMBS) is a prestigious scholarly peer-reviewed and open access journal published by Wilma Global Journals. The primary aim of IJRMBS is to promote and disseminate high-quality research that addresses critical issues and challenges in marketing and business studies from a strategic perspective. The journal welcomes contributions from various sub-disciplines, including but not limited to: Marketing Management and Strategy, Consumer, Behavior and Psychology, Branding and Brand Management, Advertising and Promotions, Market Research and Analytics, Digital Marketing and Social Media, International Marketing and Global Business, Strategic Management and Planning, Organizational Behavior and Leadership, Entrepreneurship and Innovation, Supply Chain Management and Logistics, Business Ethics and Corporate Social Responsibility. IJRMBS invites original research articles, theoretical papers, empirical studies, case analyses, literature reviews, and meta-analyses that provide valuable insights into strategic approaches, methodologies, and practical implications for scholars, professionals, policymakers, and practitioners in the field.