International Journal of Research in Marketing, Cooperatives and Insurance

International Journal of Research in Marketing, Cooperatives, and Insurance (IJRMCI) is a renowned scholarly peer-reviewed and open access journal published by Wilma Global Journals. The primary aim of IJRMCI is to promote and disseminate high-quality research that addresses critical issues and challenges in marketing, cooperatives, and insurance from a strategic perspective. The journal welcomes contributions from various sub-disciplines, including but not limited to: Marketing Management, Consumer Behavior, Branding and Communication, Digital Marketing and E-commerce, Relationship Marketing, Cooperative, Management and Governance, Cooperative Marketing and Consumer Cooperatives, Insurance Markets and Products, Risk Management and Insurance Regulation, Strategic Planning in Marketing, Cooperatives, and Insurance. IJRMCI invites original research articles, theoretical papers, empirical studies, case analyses, literature reviews, and meta-analyses that provide valuable insights into strategic approaches, methodologies, and practical implications for scholars, professionals, policymakers, and practitioners in the field.